Going greener – Garnier joins forces with National Geographic at Expo 2020 Dubai for global beauty drive

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DUBAI, – A new educational campaign unveiled at Expo 2020 Dubai by Garnier and National Geographic shares expert advice on key sustainability topics related to the beauty industry.

Featuring educational content produced by National Geograhic CreativeWorks, featuring the explorers Rosa Vasquez and Imogen Napper, the series is part of Garnier’s drive to encourage 250 million people to live greener lives by 2025.

Speakers at the campaign launch, which took place at Terra – The Sustainability Pavilion, included environmental activists Stephanie Shepherd and Wawa Gatheru; Andrew Almack, founder of Plastics for Change, and experts from Garnier and National Geographic. A range of subjects were covered, from understanding the differences between virgin and recycled plastic, to water usage and science.

Adrien Koskas, Garnier Global President, said: “To realise the full power of Green Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic, and our aim is to make it truly accessible – we’ve done that with the products we create, such as solid shampoo with fast-rinse technology, cardboard integrated tubes and refillable items – but we want to go further. By working with National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener every day.

“Sustainability is about coming together to solve a bigger problem, and we believe Expo is the right platform to promote this message of education and going green.”

The new commitment from Garnier is the latest in a series of ambitious targets to reduce the environmental impact of the brand’s entire value chain in four years’ time.

Nadine Heggie, VP Brand Partnerships at National Geographic, said: “We are proud to work with Garnier, and help bring this latest Green Beauty commitment to life. Bringing the passion and storytelling talent of National Geographic’s Explorers to help tell Garnier’s stories, while inviting people to understand their own impact on the world and imagine new possibilities, is what we do best at National Geographic CreativeWorks.”

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